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Amazon Integrated Marketing & Public Relations

Question Description

Not all articles about an organization are under the control of the organization. This means writers for the thousands of communication outlets around the world may write something none too flattering about an organization.

Public relations teams are constantly monitoring the internet for articles written about their organization or their stakeholders, and if necessary they will counter or continue the conversations. Many entry-level public relations employees are tasked with evaluating market news to ensure no bad publicity goes unnoticed.

For this Discussion, you are to locate an article written about an organization and discuss the topics presented.

Go to the Ad Age website.

1. Select an article.

2. Provide a brief summary of what the author is writing about.

3. What affect may the article have on the organization about which the author writes?

4. What can a company do to counter (or support) what the author suggests?

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