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BUS 350 Ashford Consumer Research Questions

Question Description

1-As explained in your textbook, some people believe that the disciplineof consumer research is undergoing a paradigm shift from a positivistparadigm to an interpretivist paradigm. In your own words, summarize thedifference between the two paradigms, and explain which one you believeis more accurate and why. Your initial post must be a minimum of 300words and be supported by your textbook.

2-An ethical marketing campaign is one that considers the well-being ofthe consumers. Based on Chapter 2 of your textbook along with theassigned articles and multimedia this week, summarize why consumerwell-being should matter for the marketer. Then, locate oneadvertisement that you believe supports consumer well-being and one thatyou believe does not. Provide a link to each advertisement (or attachan image of each) in your post, and explain why you selected it. Yourinitial post must be a minimum of 300 words and be supported by yourtext and at least one professional or academic source.

textbook:Solomon, M. R. (2017). Consumer behavior: Buying, having, and being (12th ed.). Retrieved from

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