Using a CRM platform of your choice from the previous activity, complete the following assignment:
You are the Chief Technology Officer at Atlanta-Hartsfield International Airport. As a large hub and busy airport, your goal is to increase spending within the airport to create a shopping mall-like experience. To do this you need the following:
Review three (3) CRM platforms that could possibly meet the above needs. Based on this review, write a 4-5 page paper (not including title or reference pages) detailing how this system would work if applied. Consider the following questions:
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