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Harvard Starbucks Building Customer Loyalty Study

Question Description

Read the Starbucks' case study. This case study uses Porter's Value Chain and Five Forces models and a SWOT (strengths-weaknesses-opportunities) analysis to develop strategic recommendations. On page 7 of the Starbuck's case study there are 10 recommendations. write on these 3 of the recommendations below:

(1)  Further build and retain customer loyalty, by building on beta concept of on-the-go home delivery

(2) Starbucks growth strategy in the saturated U.S. marketshould focus on getting additional penetration into untapped rural markets.

(3) Another growth sector is its packaged coffee packets andiced beverage products. Starbucks should build better relationships with bigbox retailers to get premium shelf space and increase the efficiency of thisdistribution channel.

and identify how IT could be used as part of the implementation of that recommendation. Attached are 3 PDF peer reviewed articles on how other companies have done something similar for each of the 3 recommendations. Your paper should be at least 3 pages APA, not counting the title and reference pages. The paper must include at least 3 references from peer-reviewed articles (ALREADY ATTACHED PDF) . Make sure you have in-text citations and a reference page. You can include additional references from websites and books.

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