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Kellog’s Strategic Position Post

Question Description

Strategic positioning is an integral aspect of the potential success of a company. Review the attached video regarding Kellogg’s (Will Kellogg’s Cereal Sales Ever Return to Normal?) and consider the different elements that have played a role in the company’s position at the time such as competition and industry trends. In your initial post, reflect upon Kellogg's past approach, changes, and future possibilities. In your post please be sure to take into consideration:

  • What was the background of their market at the time?
  • What were the most significant sources of competition for Kellogg's?
  • What changes were they considering?
  • What were the significant industry trends that could have impacted Kellogg's company?
  • Provide a brief synopsis of the overall market and key segments.
  • How did things turn out?
  • Please note that at least two credible sources, in addition to the video, need to be used. The video alone will not be enough to complete this assignment. Additional research including our textbook, company data, and third party sources will be required. These sources must be referenced with appropriate APA formatting. (graduate level)

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