Strategic positioning is an integral aspect of the potential successof a company. Review the attached video regarding Kellogg’s (Will Kellogg’s Cereal Sales Ever Return to Normal?)and consider the different elements that have played a role in thecompany’s position at the time such as competition and industry trends.In your initial post, reflect upon Kellogg's past approach, changes,and future possibilities. In your post please be sure to take intoconsideration:
Please note that at least two credible sources, in addition to thevideo, need to be used. The video alone will not be enough to completethis assignment. Additional research including our textbook, companydata, and third party sources will be required. These sources must bereferenced with appropriate APA formatting.
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