Your submission should be no more than one page (1" margins, single-spaced and 12 point font) uploaded on Blackboard in Word format. You do not need to include your name and UIN on the assignment since we will grade them directly in Blackboard. Also, you should not include separate works cited page but include hyperlinks to your sources for each identified factor.
Your analysis needs to be presented in a bullet-point format with the following outline:
Introduction – What is the company and why do you think it is interesting?
Strengths – you should identify at least three strengths of the company. For each you would write a statement in the following format: A strength of the company is….. I base this assessment on "source"
Weakness – you only need to identify one weakness of the company. You would write a statement in the following format: A weakness of the company is….. I base this assessment on "source")
Opportunities – you need to identify at least three opportunities. For each you would write a statement in the following format: An opportunity in the company’s external environment is ….. I base this assessment on "source." Keep in mind that in a SWOT analysis, an opportunity is a "favorable factor in the external environment, not what the company could do. You should focus on describing the trend or phenomenon in the environment that you think is favorable, not at this point discuss what the company could do about it.
Threats – you need to identify at least three threats. For each you would write a statement in the following format: A threat from the company’s external environment is ….. I base this assessment on "source."
Conclusion – Provide two recommendations based on your analysis. Examples: Company X can take advantage of Trend Y in the external environment, by … (e.g., launching new products, using new ways to communicate with its customers, increasing its service offerings). Your recommendations can be linked to any of the SWOT factors you have identified.
For this assignment, you will conduct a brief SWOT analysis for a publicly traded company of your choice (except the following companies: Netflix (which we cover in class), Pepsi, Amazon.com, Apple, Starbucks, and Nike (these companies have been analyzed by many students in recent semesters).
The following sources are not acceptable: Wikipedia, blog posts and any other user-generated information site, and published SWOT analyses for the company from any source.
Use the example below!!
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