.This marketing plan is to be based on a product of your choice sold by a company of interest to you. This might be a company in which you work or a publically-held company whose mission statement, marketing objectives, and financial objectives can be accessed.
Summarize the most important aspects of the proposed plan including a description of the product or service and how it is differentiated in the marketplace. Also, be sure to state what the target market looks like as well as the sales potential for the plan and , if possible, the return on the marketing investment (ROI).
Note: Although this will comprise the first part of your Work Product, you should write the Executive Summary after completing all other parts of the Assessment.
This part is comprised of several components. Before completing each component, describe the general situational context you have chosen for this Work Product (e.g., Company X is in its second year of operation in the mechanical industry, providing solutions in x, y, and z). Key elements to mention about the company are the “what” and “how.” Part 2 should include the following:
SWOT or PESTE Analysis
Competition Using Porter’s Five Competitive Forces Model
The marketing strategy should include the following:
Mission, Marketing Objectives, and Financial Objectives
Describe the company’s mission, marketing objectives, and financial objectives.
Summarize the company’s budget, schedule and monitoring in a spreadsheet, and include comments.
Marketing Expenditures Alignment With Strategy and Tactics
What measures will you use to determine the progress and success of the Plan? Explain why each is important.
Establish a Timeline (Including milestones integrated with the KPIs)
Post Sale Customer Feedback
Create a Performance Dashboard
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