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Persuasive Purpose Statements

Question Description

First Steps

In preparation for this assignment, complete the following activities

  • Review the format for specific purpose statements:
    • The language in your statements should reflect the true focus or intended outcome you want for the audience (i.e. a process focus would have language such as "how to…" whereas a object focus would have language such as "I want my audience to understand…" or "to know about…" ). Do you want the audience to know, understand, be able to identify, know about, know how to, etc.
    • You need to have "my audience" in the statement somewhere since this statement shows your intention for your audience (keeps your speech audience-centered).
    • Use complete sentences (i.e. "I want my audience to know how to train for a 10K race." versus "Know how to train for a 10K race")
    • Your purpose statement should have only one main idea (i.e. "I want my audience to know how to train for a 10K race." versus "I want my audience to know how to train for a 10K race and understand the different types of running shoes.")
    • Persuasive Speeches need to have a verb that is asking the audience to do, think, or feel something. In the case of our speeches, the audience should be moved to do something different with a policy.
    • Work through the Public Testimony Worksheet. The last question will help you form your persuasive specific purpose statement.

Assignment Directions

  • Write your persuasive purpose statement.
  • Use the following template: "I want my ______ (the policy group) to ____ (list the specific action you would like the group to act on)"
  • Remember to spell check and proofread your assignment

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