paragraph formatted using full justification: the type aligns on both the left and right sides of the page
White space is all the empty “white” space not filled by words, images, or other visual elements. It provides a way to separate sections of the document, and this separation is invaluable for the reader
Grids allow you to design a page with the “big picture” in mind. Grids give you a consistent page layout that readers will use to ac-cess the information.
This text is written in 11 point font. Body text is usually between 12 or 10 point. Headings size will vary, but consider that you will have multiple heading levels
Typographic highlights for emphasis that you can use are Bold, Italics, Color, or Underline. Some conventional uses of emphasis include bold for important phrases (i.e., key concepts), or italics for special terms (especially on first use).
capitalization is another way to add emphasis, BUT YOU NEED TO BE CAREFUL. Sentences or long passages in full capitals letters are difficult to read, and also give your readers the impression that
A Rhetorical Approach to Workplace Writing 48you are yelling at them.
-Write Concrete and Specific Headings
-Write Parallel Headings
Other Heading Considerations
As you are considering when, where, and how to use head-ings, you also want to keep in mind the following related design guidelines:
(when applicable). Both the table of contents and your heading are roadmaps of the document
.• Section Introduction: Do not use words like “this” or “it” to start the first sentence after the heading (e.g., Section heading “Kittens” followed by, “They are the fuzziest.”). The heading is not part of the document text; it describes or identifies the subject of a section.
When highlighting specific information or when you need to break up information, consider using lists. The most common types of lists are the bulleted list and numbered list.
-Other List Considerations
.• Be certain a list meets your goals. Lists show relationships between list items (as a set or sequence). If you’re not trying to show a relationship, don’t use a list.
A Rhetorical Approach to Workplace Writing list format (e.g., type of bullets, spacing, parallel grammatical structure, etc.) and stick with it throughout the document.
Visuals enhance not only the aesthetic appeal of the page, but visuals can provide compelling support to your document through the incorporation of a functional or motivational graphic.
Text boxes, call-outs, pull quotes, or mar-ginal glosses are a way to highlight specific in-formation. You do this by selecting the infor-mation you want in the body of your text and displaying it as a visual element separate from the body of your text
-Lines and Borders
You can also add borders or lines to add visual appeal and another way to help break up information and allow easy access for the reader.
-Headers and Footers
Your page numbers will be in either a header or a footer, but you can include other information as well: company name and/or logo, date, revision number or date, title of document, client name, etc. Including this information on every page helps your readers keep track of which document they are reading
-Visuals and Graphics
Contemporary tools and technology allow you to present data to your audiences in visually appealing ways using tables, charts, graphs, and illustrations. Building these visual representations has never been easier, and the impact of visuals on your audience is sub-stantial.
-Types of Visuals
Knowing which kind of visual to use is as important as know-ing when to use them. The most common types of graphic visual aids may be grouped into five different categories, each with its own unique purpose:
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