Introduction (descriptive narrative): Overview An overview of the public health issue and program Justification of the need for the program, based upon the results of your communityhealth assessment, A summary of the theory you chose and how you integrated it into the MAP-IT Model indeveloping the public health program. (Week 2) Goals and objectives that are specific, measurable, achievable, relevant, and timely(SMART). (Week 3)Body: A Logic Model and justification (Week 4) A budget and justification (Week 4)o Include a detailed budget of how the $300,000 would be spent and why The timeline and justification (Week 4)o Include a detailed timeline of what would occur during the 3-year grant period A social marketing plan including rationale and ethical considerations (Week 6) An implementation plan including setting and stakeholders (Weeks 7 and 8) An evaluation plan (Week 9)© 2013 Laureate Education, Inc. 2Conclusion Final synthesis of the need for the public health program ReferencesSupport your SPP with specific references to all resources used in its preparation. You are toprovide a reference list for all resources, including those in the Learning Resources for thiscourse.You must cite your own work. The following is an example:Smith, A. (2010). Title of work: Subtitle. Unpublished graduate essay, University of BritishColumbia, Vancouver.Citation in text: (Smith, 2010).Although the SPP is not to be submitted until Day 7 of Week 11, you should become familiarwith the project requirements and have them in mind as you proceed through the course. Manyof the Discussions and Assignments do not relate directly to the SPP but can be helpful as youwrite your Final Project.Information on scholarly writing may be found in the Publication Manual of the AmericanPsychological Association (6th ed.), and at the Walden Writing Center website. Also see theWalden University Policies and Information, in the Guidelines and Policies area.
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