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The Effect of Packaging on the Purchase

Question Description

We had an interesting project concerning how packaging effects our purchasing behavior. Packaging can make the difference between buying or not buying a product. Also, packaging can mask the product making us believe we prefer one product over another. This is a strategy companies use to get you to purchase and repurchase their product.

Discussion Question: Describe a product you buy, use, or like because of its packaging, be specific. How does that influence you to buy this product. If you cannot think of a specific example, look at different product packaging and describe how it may help customers choose it.

Here is mine. I use to drink a lot of soft drinks. I really had no preference over Pepsi Cola or Coca Cola. Although they have similar taste and a distinct sweetness or higher carbonation, I did not prefer one over the other. When Coca Cola came out with the 20 oz contour grip bottle, I was done with Pepsi. That is what it took for me to be a loyal customer. I liked how the contour bottle fit in my hand. Packaging can help us choose one product over another.

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